I got a call from Susan at the Brighton Buzz asking if I wanted to advertise n the next issue. My response was that I either needed to keep my ad running or fold the business.
About 90% of the calls that I receive include a comment like, ”I saw your ad in the Brighton Buzz….
The majority of my calls take me inside a home, it is not unusual for somebody to pick up a copy of the Buzz and say they found me right there. The Buzz that they show me is frequently not the latest issue. The Buzz has great holding power! At the same time, I can always tell when The Buzz has hit mailboxes. My phone starts ringing. A lot of people seem to look through it right away.
The cost per home is low, the cost per response is reasonable. Am I going to continue to advertise in the Brighton Buzz? You can count on it!