Our Gift To Our Advertisers……It’s our constant goal to help our advertisers experience the best return possible from their advertising. Below are some ideas that may help you direct your next advertising campaign. Our able staff can offer creative ideas as well as graphic design to enhance your next promotion.
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- Know Your Best Customers
Contrary to what a lot of business owners think, your advertising doesn’t have to appeal to everyone to be successful. In fact, it doesn’t matter if most people ignore it, so long as your very best potential customers – the men and women who are likely to buy the most of your products and come back to you time and time again – notice and respond to your messaging. Find out who your best customers are, and what they have in common, and then target your advertising towards others who are like them in the same way.
- Give an Incentive for Fast Responses
Most of the people who respond to your advertising are going to do so quickly. After a bit of time passes, people will have forgotten about your offers (unless of course you market to them again, which we’ll discuss in a moment). The best way to take advantage of their immediate interest is to get them to take action right away. Give them some kind of incentive to respond quickly – like an extra discount for the first 50 people to buy, and so on – and you’ll see response rates soar.
- Test Different Themes and Locations
Even profitable ad campaigns can be improved upon, so don’t be afraid to test new things. Try running different ads based on a new theme, or placing ads in different parts of the publication. You might even experiment with new sizes and visual ingredients. Over time, you’ll develop a sense for what works best for your business, which will help you to make the most of every advertising dollar you spend.
- Don’t Give up Too Soon
Often, it takes a few different exposures before the public will notice a new advertiser, much less respond to them. This is especially true for smaller ads that are placed in specific sections of a publication. To truly tell whether your advertising will be effective or not, let it run for a few months. After a while, buyers will become more comfortable with your company and start to pay more attention to your messaging.
When you’re looking for an affordable way to reach customers in the North Denver area, try advertising in the Brighton Buzz! Click here for more information!